Hello, my name is Jay Harris, and I’m persuing a career in Digital Marketing. I’m driven by a fascination of how people interact with their surroundings and inner voice. This journey began during my A-levels while studying Psychology, deepened through my Psychology degree, and has informed every step of my career since.

I strive to be innovative and this passion led me to founding Modern Fables Escape Rooms. Alongside creating the visitor attraction itself, I assembled a team, developed an inclusive team culture and brought the company’s visual identity into being.

I am highly organised and have over a decade of experience managing creative projects, operations, and customer-focused business models. I have extensive experience in marketing, product development, financial management, and stakeholder management, balancing creativity with data-driven decision-making.

I see the bigger picture while not ignoring attention to detail, delivering exciting customer experiences.

I’m very excited about starting a new career journey and am eager to apply my skills to new challenges.

MY CAREER JOURNEY to digital marketing

I started my career away from Internet Marketing in a Local Government Authority. Here, I honed my understanding of diverse experiences and learned the importance of listening to enable mutual understanding.

After this, I was a freelancer. I worked collaboratively alongside various creative directors, designing and building interactive environments for children’s theatre and museums. Clients included the National Trust and the Clink Prison Museum. During this period I really got to exercise my creative muscle alongside working to very specific briefs.

A fateful city-break to Berlin introduced me to escape rooms, sparking the realisation I had a unique creative vision to offer London’s escape room scene. In 2017, with minimal resources and fanatical determination, I launched “The Escapist,” Modern Fables’ first escape room. Its success, punctuated by a 5-star review from Time Out London, was a turning point, proving the market’s appetite for my vision of what an escape room should be. See my case study to find out what this vision was.

After moving to a larger venue in the lead up to the Coronavirus Pandemic, I overhauled the Modern Fables Digital Marketing Strategy with improved visual identity, tone of voice and Search Engine Optimisation.

Through this, we achieved:

A quarterly sales increase of 50%;
A 4.9 Google Review score;
A doubling of web hits to 1800/month with a bounce rate of 40%;
Social media growth to 900 Instagram and 700 Facebook followers;
And a mailing list growth to over 1000 subscribers with a 32% open rate and 3% click through rate.

I managed all aspects of the business, from Digital Marketing to creative direction and project management to daily operations and team organisation, being highly regarded by team members.

The Pandemic caused me to pivot my work so I took my passion and expertise into creating games for others. During this time, I collaborated with the charity Ministry of Stories and worked with YouTuber MrWhoseTheBoss.

Digital Marketing Skills

Marketing Strategy
Web Design and SEO
Social Media
Content creation
Analytical Insight
Creative Problem Solving
IRL Experiential

ChatGPT, DeepSeek etc
WordPress
Canva, CapCut
Photoshop, Affinity Photo
Logic Pro
Google Analytics
HTML, CSS
Mailchimp, SendInBlue

Project Management
Business Development / Strategy
Financial Accountability
Stakeholder and Relationship Management
Administration
Written and Verbal Communication
Adaptability

Other skills: I learned to make decent cafetière and moka pot coffee from my brother. It powered our fully-booked days at Modern Fables.

Moving Further Into Web Marketing

As I explore new horizons, I carry a wealth of experiences and creative ideas. From Marketing Strategy to putting website copy together, I have worked as a part of multi-organisation teams as well as leading my own by example. I love applying the lessons I’ve learned and making a contribution to each project. I’m very excited to be progressing my Digital Marketing career!

Alongside my professional life I also work on other creative projects that take my interest. These include a new set of immersive storytelling works as well as musical and visual interests.